revinate что это за программа
Revinate Exclusive: 5 глобальных тенденций в отзывах от гостей отелей
Для владельцев гостиничных заведений отзывы гостей – это помощники совершенствоваться и акцентировать внимание на недостатках, чтобы их вовремя исправлять. По отзывам анализируется настроение гостей, оцениваются впечатления от отдыха в конкретном гостиничном заведении. Для 20 тысяч собственников отелей, использующих Revinate Reputation, отзывы имеют решающее значение. Эксперты рассмотрели более 200 тем в 58 000 000 обзоров от 2016 и 2017 года для того, чтобы выяснить 5 горячо обсуждаемых постояльцами отельных тем.
В заведениях индустрии гостеприимства ценится приятная, располагающая атмосфера. Сегодня ресторан при отеле имеет решающее значение в успехе.
Чтобы ресторан при отеле был успешным и процветающим заведением, его воспринимают как отдельную бизнес-единицу, но хорошо совместимую с отелем. Сегодня ведущие отели превращают рестораны в особенные места – приглашают известных шеф-поваров, которые готовят уникальную еду.
Путешественники, обнаружив в номере пятна, износ, повреждение мебели, обязательно говорят об этом в своих отзывах. Они не хотят видеть какие-либо признаки людей, которые до них жили в номере. Гости часто пишут, что остались довольны, если их комната в отличном состоянии. Разумеется, учитывается при комментариях категория размещения.
Больше других отзывов получено от гостей, останавливающихся в отелях эконом-класса. Всплеск отмеченных тем там выше, чем в любой другой категории отелей. В дополнение обсуждаются следующие темы: мини-бар, оформление отеля, готовность персонала прийти на помощь по звонку. Все эти темы стали наиболее обсуждаемыми за прошлый год – на 100 %.
Методология определения трендовых тем оценивает, какие темы видели увеличение общего количества отзывов с 2016 по 2017 год, как минимум на 50 %, исключая темы с чистым обзором менее 10 000 в год. Величина темы измеряется как комбинация увеличения количества упоминаний и изменения базовой точки настроения (1 базисная точка = 1/100 процента).
Know your guests with Revinate’s Hotel CRM
Build better guest relationships with Rich Guest Profiles and data-driven Insights.
Rich Guest Profiles
Centralize your guest data
Integrate your data from multiple sources into a hotel CRM for a holistic view of your guests in one place.
“The key to our success is segmentation. Revinate allows us to deep dive into our data and get a better understanding of our customer segments.”
— Aulia Fraquelli, Digital Marketing Manager, Royal Plaza on Scotts
Put your PMS data to work
Create profiles with guest data pulled directly from your property management system(s).
Everything you need to know in one profile
Easily access your guests’ stay history, campaign engagement, post-stay surveys, loyalty, total lifetime value, and more.
Understand how guests book
View guest stay history, including reservation details, rate, property, booking channel, and upsell requests.
Gain insight into marketing engagement
See how well your hotel guests are engaging with your email marketing campaigns.
Understand guest satisfaction
View past survey results to see a guest’s overall satisfaction with your hotel(s).
Identify your most loyal guests
Use lifetime spend, number of stays, booking channel, and NPS score to deliver personalized campaigns that reward hotel loyalty.
Personalize the guest experience
Capture guests’ preferences before they arrive to deliver better experiences and communications.
Give the right message to the right guests
Build dynamic guest segments to send relevant and valuable email campaigns to your database.
Download the report today to get actionable insights you need to improve your email marketing and benchmark your success.
Insights
Make data-driven decisions
Leverage your rich guest data to identify how to better serve and communicate with your guests.
“Not only is the product elegant and easy to use, but there is so much content available that allows me to market with confidence.”
— Sarah Aitken, Tropica Island Resort Fiji
Get an actionable snapshot of arriving guests
Customizable daily Arrival Reports give your teams the information they need to surprise & delight arriving guests.
Unlock your PMS data
Integrate your property management system data with Revinate’s Hotel CRM. We proudly partner with 75+ PMSs.
Visualize your Hotel CRM
Use Database Insights to gain powerful, real-time insights into your guest data so you can make better marketing and operating decisions.
Maintain a healthy database
See how healthy your guest database is and how well you are collecting valid email addresses and other key data.
Find your top booking channels
Determine your highest conversion channels so you can focus your marketing efforts accordingly.
Know your top geographies
Identify your top performing countries and cities to send localized email marketing campaigns that feel personal.
Spot patterns and opportunities
Boost hotel campaign performance by understanding how far in advance guests book, length of stay, number of nights, seasonal trends, and lifetime stays.
Get a more complete picture of your guests with Guest Feedback
Guest feedback allows you to send post-stay surveys to collect valuable feedback on your hotel’s operations, segment surveys so you’re sure to ask the right questions to the right guests, and automate the email follow-up to save you time.
Use your CRM to drive more direct bookings
Revinate Marketing allows you to turn your guest data into revenue. Segment and target your potential guests and send them personalized communication that resonates with them and drives direct bookings. Then, review your success with campaign & revenue reporting.
Know your guests across all of your properties
The Revinate Hotel CRM allows you to create multi-hotel profiles, synthesizing guest data from across all your properties to give you a complete picture of your business—even if your hotels are on different PMSs. Then, draw out portfolio insights that will help you take all of your hotels to the next level.
Earn loyal guests with Revinate Marketing
Lift revenue and build better guest relationships with Email Marketing and Upsells.
Email Marketing
Get noticed in a crowded inbox
Send timely, relevant and personalized email marketing campaigns that capture the attention of your hotel guests.
“In the last 18 months, we’ve made more money with Revinate than the previous five and a half years of using other various systems.”
— Dave Double, Head of Marketing at Clink Hostels
Send promotional emails in minutes
Get the word out quickly for all hotel promotions, discounts, special offers and other one-time emails with our easy-to-use solution.
Work smarter with email automation
Automate the guest journey with lifecycle drip campaigns that run in the background, from inspiration to post-stay and back again.
No coding or design skills required
Our drag‑and‑drop email editor makes it easy to create beautiful, responsive hotel emails.
Find the perfect picture to make your emails pop
Enjoy access to over 1,000,000 royalty-free images.
Make every communication feel personal
Add a personal touch to every email you send with dynamic content, merge tags, segmentation and triggered automation.
Send the messages that matter
Easily send segmented emails to hotel guests based on engagement, stay history, geography and much more.
Stay on brand
Create and share consistent, effective email templates that adhere to your hotel brand guidelines.
Continually increase conversion
A/B Testing lets you test subject lines, offers, copy, or calls-to-action so you can pick the winner with the highest conversion.
Understand what’s working
Monitor, track and benchmark your campaign results at the property and group level with digestible, real-time reports.
See where guests click
Make your email campaigns even more effective by tracking which buttons and links get the most engagement.
Download your copy today and learn what it takes to boost loyalty, guest engagement and revenue through email marketing.
Upselling
Enhance the guest experience
Create unforgettable moments for guests with personalized hotel amenity upsell and room upgrade offers that drive incremental revenue.
“Within three months, the revenue from room upgrades alone has paid for Revinate–including implementation.”
— Libor Kocian, Manager, Revenue & Innovation, Clique Hotels and Resorts
Make upsells easy
Let guests customize their stay by making requests through a personalized and mobile-friendly upsells page.
Brand your upsell landing pages
Customize upsell landing pages that reflect your hotel brand’s unique identity.
Never miss a request
Use the request center to approve and manage upsells effectively.
Edit upsells in minutes
Make sure guests see the latest and most in-demand upsells.
Measure your success
Track your hotel’s upselling efforts, including revenue per upgrade and pending requests.
Take your marketing to the next level with the Hotel CRM
Boost your marketing with the power of Revinate’s Hotel CRM. Integrate with your PMS to pull in data and create Rich Guest Profiles which allow you to smartly segment your audience to maximize your marketing’s power.
Centralize the marketing for all of the hotels in your group
Collect and analyze guest feedback across multiple properties to get a holistic view of your guests. See everything at a glance on the corporate dashboard or see how your hotels compare with the corporate scorecard and property ranking report.
Delight guests with Revinate Guest Feedback
Improve your guest experience and boost online rankings with consolidated reputation management, guest surveys, and best-in-class reporting.
Reputation Management
Improve your online reputation
Efficiently manage hotel reviews from sites like Google, Booking.com, and TripAdvisor all in one place.
“Revinate easily saves us 8 hours a week, if not more, by pulling content from thousands of sources into a single location. It easily pays for itself each month in time savings.”
— Lisa Juliot, Social Media Community Manager, Crown Paradise Club
Manage your online reviews from one place
Aggregate online reviews from 100+ sites into a single, customizable dashboard.
Keep the conversation going
Quickly and easily respond to both negative and positive hotel reviews from within the platform.
Resolve issues quickly
Use the ticketing system to communicate service shortcomings to the relevant person or department.
Stay ahead of the competition
Benchmark your hotel’s performance against your competitors’ online review rankings.
Simplify your social media
Link your hotels’ social media accounts in one place to monitor engagement, post updates, track insights and more.
Guest Surveys
Boost online rankings
Deliver better guest experiences and boost rankings with Guest Satisfaction Surveys.
“Being on the first page of TripAdvisor has huge benefits to our direct bookings. Revinate is the best decision I’ve made for this hotel so far.”
— Phillip Lategan, General Manager, Morning Star Express Hotel
Get the right feedback
Collect guest feedback with modern, responsive and easy-to-complete hotel surveys.
Aim for #1
Entice survey respondents to publish reviews to sites like TripAdvisor and Google.
Look great on any device
Make it easy for guests to provide feedback with mobile-optimized emails and surveys.
See completion rates soar
Increase survey completion rates by automating email reminders.
Ask the questions that matter
Build hotel surveys that help you achieve operational excellence with customizable questions and Net Promoter Score.
Make your surveys relevant
Use conditional logic to display or hide survey questions based on the guest’s response.
Send the right survey to the right guest
Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
Improve guest satisfaction across all hotel departments
Monitor how each department is performing, spot trends, and set alerts to stay ahead of any issues.
Correct service issues before it’s too late
Send In-Stay Surveys while guests are still on property to identify any needs for service recovery.
Download your copy today to benchmark your hotel and uncover the insights you need for smarter hotel reputation management.
Manage & Report
Improve hotel performance
Track your hotel performance overall and by department with scorecards on response rate, ranking, guest sentiment, and more.
“Revinate helps us determine top performance areas as well as needs of improvement. Overall, Revinate has helped us elevate our guests’ experiences through feedback and data.”
— Carlie Stevenson, Director of Marketing, Brittain Resorts & Hotels
Get granular for better results
Get in-depth Scorecard & Hotel Performance reports to identify areas for improvement.
Action your guest feedback
Monitor your guests’ satisfaction with actionable reporting delivered to your inbox.
Prioritize improvements
Discover what guests like or dislike about your hotel across hundreds of sentiment analysis topics.
Beat your competition
Spot trends by comparing review volume, ratings, and popularity against your comp set.
React to guest issues immediately
Customizable real-time alerts & notifications keep you a step ahead and increase staff response time.
Automate workflows for faster response
Use Auto Case Management to resolve important issues requiring immediate attention.
See what matters most to you
Build custom dashboards to display the metrics that are most relevant to your job function.
Take your Guest Feedback to the next level with the Hotel CRM
Revinate’s Hotel CRM allows you to make better use of the feedback you collect by integrating with your PMS to create Rich Guest Profiles. Synthesize everything you know about each guest from contact information to past stay history.
Unify guest feedback across your entire portfolio
Collect and analyze guest feedback across multiple properties to get a complete view of your guests. See everything at a glance with the Corporate Dashboard, Corporate Scorecard, Property Rankings Report and more.
Revinate что это за программа
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